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7 Basic Essential Web Marketing Tips
"It's Your Time
to Thrive On-line!"
Web
Marketing Tip # 7 - You Need a Backup Response!
Sure
most of us web business people want our sites to first and foremost sell
our products and services successfully. However, the problem for most
Internet business people will be building up believability and cultivating
a business relationship. You will have to build some level or believability
before you can establish a sales relationship with your customer. Trust
and rapport will have to be established between you and the customer before
a business relationship can be established. On-line this is usually done
effectively by educating the customer to what you have to offer over time.
This is because very rarely will your site visitors buy from you the first
time they visit your web site.
This is why you need a backup response. A similar process is also experienced
in large measure in the traditional business world. Any one who has been
in sales any length of time understands that you usually have to touch
base with a potential customer 6 - 8 times at least to close a deal or
get an order.
In
most cases once a person visits your web site they will never return -
without buying any thing. With a click they will be off to another web
site to do more research on the information they are seeking. On-line
business is basically a sellers market in this regard. Therefore, you
need a way to make your case about how outstanding your products or services
is to your site visitors. A back up response will help you to keep in
touch with a potential customer so that once they visit your site you
won't lose that prospect forever.
Sales
copy hype won't get the job done, as far as convincing them to become
your customer, because they are reading hyped sales copy on web sites
all over the Internet. Offering them something of value for free has been
very effective on-line in respect to cultivating relationships with site
visitors. Usually offering your site visitors free ebooks, special reports,
or ezines was enough to get people to sign up to give you their email
address. More recently special events like webinars, web casts, or tele-courses
like our free web
marketing and search
engine promotion tele-conferences are even more effective. Your goal
of course in the long term, is to turn those site visitors into site customers.
For these reasons usually the back up response for most web sites is to
try to capture email addresses from your site visitors. This way you can
cultivate a business relationship with them over time. Plus your subscriber
database helps you to retain a percentage of your site visitors for repeat
traffic and to show them your expertise or skill in developing your products
and services.
Your backup response in the very least, is then to develop a e-mail database
of prospects. When someone visits your site they are more of a sales suspect,
however when someone actually takes the time to fill out your form, they
are more of a realistic sales prospect.
Our
goal with the backup response is to get site suspects to give us an email
mail address, then they become prospects over time, of whom may eventually
become your customers.
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