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S.E.E.M.E. Always on Top…
How to Make Additional Business
Income as a Searchpreneur!
"Link to Profits!"
Book Excerpt
Additional Sources of Income
from Link Brokering
by Kamau Austin
Let's begin by explaining the purpose of my book Always
on Top!
It is different from other books on search engine
propelled Internet marketing, because it
focuses on the online sales process.
Moreover, it teaches you how to use your search engine
knowledge to become a Searchpreneur©. What is a Searchpreneur©
you ask? It is an original term I developed to describe: "
an entrepreneur that uses their specialized knowledge of search engine
applications and algorithms to launch and profit from online traffic.
Please note this is different from a SEO or search
engine marketer that profits from optimizing other people's web sites.
Also I developed the S.E.E.M.E.™ (Search Engine Efficiently Maximized
E-business) system of promoting your web site.
I explain to you why now is the time to get serious about
selling your products and services online. You also learn ways of expanding
your business by making additional sources of income with your web site
even in niche markets
Link Brokering is a unique form of advertising and promotion
that only exists in digital media and the Internet. More importantly,
link brokering will be an important part of the Searchpreneur's sales
arsenal. What is link brokering? Link brokering leverages Google's
PageRank™ and other search engine linking hierarchies or rating systems.
Remember getting links from other reputable sites is critical to getting
high ranking for your site with all advanced search engines, especially
from Google. You find out your PageRank™ with Google by downloading
and installing the Google Toolbar into your browser. Do a search for Google
Toolbar on Google.
Now envision being able to finally cash in on all your hard work developing
quality link partners and getting listings with directories! Keep in mind
building your link popularity will probably be the most important and
time consuming part of your search engine optimization. This is where
link brokering can really begin to add additional income to your business.
After you have raised your PageRank™ and link popularity to a PR4
and above, you can begin to sell text link advertising on your web site.
The value to other ebusiness owners is to be your link partner in order
to raise their search engine rankings. This concept is in contrast and
goes against the grain of solely buying your advertising inventory because
you have high traffic. On the other hand your advertisers are actually
buying ads on your site to get listed in the search engines for free,
or even to get a higher PageRank™, because of the link popularity
you pass on to the advertiser's site.
The critical importance of raising a site's search engine ranking by buying
links from sites with high PageRank™ and link popularity, has spawned
a whole cottage industry called link brokering. Link brokering would have
been pretty scarce a few years ago. This is because webmasters were using
reciprocal linking as a way to raise their link popularity and their search
engine ranking. Reciprocal linking was a low cost and mutually beneficial
way for sites to increase their link popularity. However, Google became
aware of this activity and began to filter and de-rank sites with reciprocal
linking sections of their sites.
Therefore, it has become very difficult for people to acquire the links
they need for link popularity. Moreover, SEO's purport that Google gives
less points to sites that link to each other in its algorithm. Given these
present day SEO dynamics most savvy web marketers seek one way incoming
links with High PageRank™. Internet business people are slowly but
surely becoming more open to buying links from sites with high link popularity
in order to boost their site's search engine ranking. The Internet directory
business, which was once primarily volunteer or free listing sites, are
now beginning to charge for their listings. They know that SEOs need one-way
links to advance their rankings in the search engines. The directories
with high PageRank™ and link popularity are some of the best ways
to get one-way links.
The astute Searchpreneur realizes now is the time to capitalize on the
link brokering trend before Google begins to respond against this industry
unique to the Internet. Remember link brokering is based on your link
popularity and PageRank™ and not your site's traffic. However, the
more traffic your site gets adds to the value of your link brokering deals.
There are even companies that will sell your link popularity for you like
www.textlinkbrokers.com,
www.linkadage.com
and www.linkworth.com.
There are literally dozens of link brokers now that sell links for your
web site. Some of these link broker services may not give you good customer
service, or want to rep your site, unless you have good traffic and link
popularity.
In this regard you may have to sell your own links, which means you will
have to explain "off the page" SEO techniques in order to sell
links on your site. This is extremely time consuming, so you may have
to review the earlier section in this ebook on: "Generating Web Site
Advertising Income - 7 Innovative Tactics to Increase Your Site's Ad Sales
Revenues!" Then modify these tactics for link brokering to create
a page that sells your links on your site effectively from its SEO value.
The best formula is to merge the best of both worlds. That is to sell
your PageRank™ and CPM. Then promote your web site's link brokerage
and advertising offers on both your web site and in your ezine. You will
be able to sell your advertising and link brokering inventory to your
site visitors and ezine subscribers automatically.
Consider the extra income you can generate for your business with just
ten text link advertisers at only $50 each. This would be another $500
a month in Link ad income. I know some sites that charge hundreds of dollars
now for text links on their site. The Searchpreneur© knows how to
drive traffic to their S.E.E.M.E.™. This is why link brokering can
be a very lucrative business for you to consider to add additional income
to your business model.
To learn how to increase your search engine rankings
and make more money from link brokering and income generating ideas obtain
the new book Always on Top, just Click here.
If you need hands on help with a search engine strategy
take a look at our services Click Here.
If you need a higher PageRank™
for your SEO rankings consider listing with our family of sites reaching
17,783 business owners every month. Plus you get 3 sites with 2 PR5s and
1 PR4 for a very low cost monthly investment. To find out more click
here
Kamau Austin, helps small and minority business make more
money, by creating, search friendly web sites. He is the owner of Ebizbydesign.com,
Einfonews.com,
eBizEliteMembers
and the creator of the Free Search Engine Promotion Tele-course at: SearchEngineplan.com
. He can be reached at: 973-655-8866
Coming Soon Book Reviews
of Top SEO Books: The Nitty Gritty
of Writing for the Search Engines by Jill Whalen, Search Engine
Visibility by Shari Thurow, Dr. Wilson's Plain Spoken Guide to
Search Engine Optimization by Dr. Ralph F. Wilson, Search Engine
Fast Start by Dan Thies, Maximizing Your Web Traffic by Robin
Nobles and Susan Alexander, SEO Book by Aaron Matthew Hall, Search
Engine Optimization on an Extreme Budget by Non-stop Internet, and
others to be announced.
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