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Critique of the
Reese Report

The Rap on the Reese Report

Review by Kamau Austin, Searchpreneur


Internet Marketer Extraordinaire
John Reese

After 8 months in Publication does the Highly Heralded Reese Report Live Up to its Hype?

Evolution of the Traffic King

If you have been marketing online for the last couple of years you probably have heard of John Reese. Reese is easily considered one of the top Internet Information marketers today.

John Reese had been doing business online before its commercial usage. Reese reveals he "had his share of hits and misses online". As the story goes in his early forays into eCommerce he lost a lot of money.

Finally he seemed to get an epiphany that he should stop being so creative and start following in the footsteps of people and businesses that were already successful.

Today John claims when people ask him what he does he tells them "I sell what people are buying"! This sounds like the insights of the quintessential marketer.

Eventually, if I am recounting his story right, John began to make lots of money with eBay. Eventually he developed a picture uploading web application for the service. This web application became one of the Internet's most popular sites.

Over 1 Billion Visitors Served

Reese purports that his eBay picture application once drew more traffic than major corporations like Disney. In aggregate Reese claims to have driven over a BILLION visitors to his sites in his online career.

This is an phenomenal accomplishment especially from someone without the backing of major corporate advertising dollars. This background alone has given Mr. Reese the distinction of being the "Traffic King".

Reese despite all his accomplishments had essentially been under the radar screen of the major information marketers and eCommerce community.

He keep his secrets and strategies to himself. But finally Mr. Reese claimed he couldn't take all the bad advice and misinformation any more about doing business online.

In John's Trademark "pissed off fashion" he wanted to go against the grain of the bad web marketing advice so widely and freely exchanged in eCommerce and information marketing circles.

Coming Out of the Shadows of Success

Therefore, John Reese decided to make his presence and success known to the masses of people online who were looking for reliable information on running viable and profitable eBusinesses.

More recently however John has received notable hype for generating "the one million dollar day". Reese used affiliate marketing and joint ventures to generate over a million dollars in sales in one day.

The million dollar day was achieved selling his $997 "Traffic Secrets" course. At the time I just didn't have the almost one thousand dollars to invest in this course.

Therefore when I heard about his membership site for only $97 dollars a month (a $1164 yearly investment) I couldn't ignore the offer.

I was skeptical at first, but given John's penchant for success I jumped at the chance to join his membership site.

The Most Bang for My Buck

It was fortunate for me I took a leap of faith, and overcame my frugality and invested in his membership site.

I have invested similar funds in other membership sites, but John's seems to give me the most bang for the buck.

The Reese Report covers more bases in winning the eCommerce and information marketing game, than any similar site in which I invested.

One of the most important features for me of the Reese Report is John gives you a heads up on how to protect your business. No other membership program I know of focuses on how to protect your Internet business, once it attains some level of success.

This is important since most of John's subscribers have some level of web marketing savvy to be able to afford the $97 a month fee. Not that $97 dollars a month is any where near exorbitant for the value the Reese Report gives.

The point I am trying to make is that so many Internet business people want everything for free, that John's members must be more committed than the average web marketer.

Inside Secrets from a Master Marketer

Another unique plus with John's membership site is the the inside information he shares on advanced marketing techniques. I have lost some of my top search engine rankings to other obvious Reese Report readers more recently.

But at least I know what tactics that they are using and how to counter them. If I wasn't a reader of the Reese Report I wouldn't have any clue why I am losing my rankings, traffic, and most importantly how to counteract it.

These inside marketing tactics like how to use automated software to create high ranking sites very quickly alone is worth the membership.

While as a Reese Report member I can't divulge the exact inside topics John covers as per the Agreement I am bound by when I joined, I can say they are most enlightening.

Mr. Reese has a section called "Virtual Real Estate" or (VRE sites) which is one of my favorites, where he shows you hot markets with online upside potential.

Furthermore, he shares business sectors online that could use good infoproducts. Moreover, John gets personal and hands-on with his "Marketing Makeover" section where he gives suggestions on improving selected member's sites.

Hands-On John

I know of no other membership site where the owner takes time so methodically to show individual members ways to improve their sites.

These features makes the Reese Report necessary reading for serious web marketers. You will be at a serious disadvantage as an Information marketer online if you aren't a member of the Reese Report.

The only downside I have seen with the Reese Report is the earlier additions were mailed almost a month late to your home. However John makes the digital version available online for those of us (like me) who anxiously await the Reese Report every month. Lately however mail deliveries have been much more timely.

With all the positive things I have mentioned about the Reese Report for me I have not given you the most powerful positive yet!

The Most Powerful Reese Report Advantage

John not only teaches you how to research viable markets online but he also explains how to run an Internet business. If you run an online business you know it can be overwhelming.

Think about it, you have to research, constantly get training, writing, blogging, publishing and the list of tasks goes on forever.

Mr. Reese strongly suggests outsourcing as much as possible, and gives an overall good working structure for running an Internet business.

"Since I employed John Reese's outsourcing strategies my business has grown over '75%' since using his methods!"

This is a very important feature even many of his members don't fully seem to appreciate. Many businesses fail because of mismanagement and John's advice can help reverse this trend for many netpreneurs who act on his insights.

Lastly, Reese covers some of the basics like ezines and autoresponders in slightly advanced ways. Covering the basics is good, because I am finding when I am less than successful on some sites, it is because I forgot a basic online strategy or two.

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In short John's membership site is a keeper on my inside track Internet marketing strategy sources. I recommend you join up for the Reese Report if there are any spaces available.

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