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E Book In Review:
Make My Site Sell! by Dr. Ken Evoy
Review by Kamau Austin
Always
being one that questions the herd mentality, I avoided reading the flagship
media property of e commerce guru and pioneer Ken Evoy, "Make Your
Site Sell!". There are countless self appointed e commerce gurus
in cyberspace, all selling their info-products via web sites and e books.
Many use persuasive but more commonly tasteless hype and sales copy to
try and sell their goods. Although, I consider myself to be an avid student
of e commerce and e business, I have a tendency to dismiss the promotional
noise so abundant online. It wasn't until a mentor of mine, John Payne,
publisher of the well respected Web Marketing Ezine, one of the web's
top marketing ezines and web sites, persuaded me to read Make My Site
Sell!, did I decide to make a small investment in money and buy the book.
On the
other hand, while Make My Site Sell!, is a small investment in money at
1600 pages, it is a considerable investment in time. Therefore, the book
must deliver the goods, I thought to myself. I almost hate to admit, that
I am elated and overwhelmed at the content rich purchase that I obtained
once I read this book. His sage main principles of E commerce success
are succinct and poignant: (1) develop a great product or service; (2)
write a web site that sells with deadly effectiveness; (3) drive lots
of qualified traffic to your site. Even more essential however, are his
constant mantras through out his " Bible of E business Sales Success",
to over-deliver on your product or service, and to be "customer centric".
His perspective drives home the point that integrity, building trust,
and impeccable customer service are central to e business success.
Ken
Evoy, in short, follows his own advice writing a survival and success
guide that "over delivers" on e business development. Topics
such as using email to expand your business, how to write effective copy,
the importance of testimonials and building trust, and a myriad of crucial
issues essential to E business success are all covered in this e book
in PDF format. Subtle topics are touched upon as well as nuances, in "Make
My Site Sell!", like the differences in How men and women buy, creating
the "most wanted response (MWR)" of a web site, and creating
effective navigation and different e commerce payment systems.
One
of the great value added benefits of reading Dr. Evoy's e book (benefits
that other reviewers of the book don't comment on), is being informed
about countless resources that he refers to in his digital publication.
Many of his resources directly point to web applications that give entrepreneurs
the ability to do research on their web business sectors and competitors.
Other web apps mentioned give great general resources for finding products
to sell on-line. I consider myself a fairly knowledgeable person of web
resources for business. Nevertheless, I found myself amazed at the bounty
of numerous resources and web apps that I am now aware of to increase
my e business.
A minority
or startup small business person could use all the resources and info
in "Make My Site Sell!", to really give them an competitive
advantage in jump starting their e business. What is really nice is that
all these resources and E business directives can be obtained for such
a small investment. Since many of your competitors still expect everything
to be free on-line, you should spend a little cash and really learn to
do e business the right way.
With
all its contained resources - brilliance - and e commerce instruction,
"Make My Site Sell!, is not a perfect e book product. Many of the
graphics are too blurry, and you may strain your eyes to see some illustrations.
I feel the section on controlling your sites navigation to create sales
paths with dead end side branching could use more examples or analogies.
Neither could I keep up with the new terms and their acronyms through
out the book. Furthermore, Dr. Evoy doesn't fully explain how visually
intensive e commerce sites (like art or fashion sites) can create fast
downloading sites, or how slower download speeds can be over come to deliver
sales. His insights should have been included on this since he is such
a stickler on this Issue.
However,
"Make My Site Sell!", without a doubt, is the best e book value
on the art and science of e commerce success. It contains 3 major sections
on E commerce selling, creating a high traffic site, and also an indispensable
section on running a multi- product e commerce store. If you could only
afford one book on e commerce I would suggest this one without reservation.
I am giving "Make My Site Sell!", my highest Editor's choice
recommendation. I wish I had read such an enlightening book on e commerce
2 years ago. Learn from my mistake and pick up this great e book at my
affiliate link by clicking
Here.
Coming Soon Book Reviews
of Top SEO Books: The Nitty Gritty
of Writing for the Search Engines by Jill Whalen, Search Engine
Visibility by Shari Thurow, Dr. Wilson's Plain Spoken Guide to
Search Engine Optimization by Dr. Ralph F. Wilson, Search Engine
Fast Start by Dan Thies, Maximizing Your Web Traffic by Robin
Nobles and Susan Alexander, SEO Book by Aaron Matthew Hall, Search
Engine Optimization on an Extreme Budget by Non-stop Internet, and
others to be announced.
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