Here is a Great Article on Keyword Conversion Rates

This is a very provocative article I read today on how longer keyword phrases (peaking at four words) actually deliver more targeted and focused searchers. These longer keyword phrases result in better conversion rates. I make this point in my book "Always ON Top". Emarketer is featuring an article today which strongly supports this same point. You should read this article today at: Emarketer Today's Keyword Story