The Top 7 Reasons Your Site should have a
Search Engine Marketing Strategy.
1. 47% of Internet traffic is driven from the search
engines.
2. 91% of Internet sales are first researched on
the search engines.
3. Search engine traffic is the best free way to
position your business to target ideal sales leads and customers.
4. Search engine traffic is more targeted and receptive
to your products and services. This is the case because unlike
traditional advertising search engine traffic is initiated by
the customer.
5. 20% of search engine queries are for local traffic.
Twice as many people use search engines to find local businesses
as do use the local yellow pages.
6. Search engines are the cornerstones of any Internet
marketing campaign (I don't know any successful Internet marketer
that doesn't have a search engine marketing component to their
marketing).
7. Search engine traffic can be inexpensive or free
but naturally monetized with strategies like Google Adsense, link
brokering, and traditional advertising.
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